A week ago, Northwest Airlines began charging a $15 premium for coach class aisle and exit row seats, trying to squeeze a little extra money from passengers who are willing to pay extra for some perceived comfort.
Although the company has not been forthcoming with any figures, it claims that sales of these seats are exceeding expectation.
Business travelers are incensed at this "comfort" fee, claiming that it merely charges more for the seats without enhancing the "comfort" value at all. One more example of what was once free, now is not.
Frequent flyers continue to bemoan the loss of perks that they received as a result of their loyalty to Northwest, as these seats were generally reserved for elite members of the program. What once was free, now is not.
Northwest, still struggling in bankruptcy, had not said whether this test program will be made permanent, deferring the decision once more customer feedback is received. According to an article in the Washington Post, Northwest should be hearing it loud and clear. Now, they just have to listen.
How many times do I need to say it:
Just raise the ticket prices and few bucks a piece and stop these ridiculous little add-on charges!